About me.
I work with teams to create user-focused products and scalable growth. From Web3 to IoT, I bridge design and engineering to ship things that last.
Philosophy
I approach product through human-centred design and agile rhythm. where design and implementation move as one.
Across seven years, I've helped build what connects us: fleet systems, decentralized networks, collective tools.
I work best in uncertainty, turning rough ideas into crafted realities.
Experience
Work
product & design consultant
Freelance
Partnering with ventures to build data-driven products. Initial design for XO.MARKET and led strategic pivot for Atheel to unlock $4M+ revenue stream.
technical product manager
chainsafe systems
Led product for ChainBridge & developer experinece for Sygma protocols. Grew community to 400+ contributors and secured $100M+ in asset transfer partnerships.
interaction designer
luminwire
Redesigned financial UX onboarding, increasing completion rates by 38% and satisfaction by 74%.
assistant champion, Innovation and entrepreneurship programs
chang institute for entrepreneurship - beedie school of business
Supported program communications and strategic initiatives for Simon Fraser University's flagship entrepreneurship center.
business design (co-op)
deshpande foundation- Sandbox Startups
Developed brand guidelines and organized India's largest startup accelerator Makeathon (560+ registrations). Facilitated design thinking workshops for 210+ people.
co-founder, business design
atheel technology
Co-founded GPS fleet tracking startup. Scaled operations to 14 cities and led successful acquisition in 2021.
mar 2015 – dec 2017
tedxmisrata
Founded the first TEDx event in Misrata, Libya, earning the TEDxChange Prize from TED.
national committee lead
united world colleges Libya (uwc)
Leading a volunteer team providing educational scholarships. Achieved 95% program success rate and served on global governance committee.
business development lead
code4rena · zellic
Drove early deal flow across Web3 protocols and closed initial engagements within 30 days. Built c4watch.xyz to aggregate audit data and sharpen BD strategy. Role concluded when Zellic wound down the Code4rena platform.
Community & volunteering
Education
Simon Fraser University (SFU)
Bachelor of Business Administration : Interactive arts and technology with business joint major.
design concentration Innovation & Entrepreneurship Certificate
United World College Maastricht (UWCM)
International Baccalaureate (Bilingual)
Maastricht, The Netherlands