bd/product
consultant.
i work across product, bd, and ecosystem strategy, turning early ideas into user-focused products and scalable growth. from web3 to iot, i bridge design and engineering to ship things that last.
locationvancouver, canada
expertiseweb3 · bd · iot · security

laboratory
current experiments
a glimpse into what i'm building right now. live prototypes, beta tests, and side quests.
selected work
drag to exploreview archive →
experience
product, bd, and ecosystem work across web3, iot, and tech.
feb 2026 – may 2026
business development lead
code4rena · zellic
Drove early deal flow across Web3 protocols and closed initial engagements within 30 days. Built c4watch.xyz to aggregate audit data and sharpen BD strategy. Role concluded when Zellic wound down the Code4rena platform.
may 2021 – may 2024
technical product manager
chainsafe systems
Led product for ChainBridge & developer experinece for Sygma protocols. Grew community to 400+ contributors and secured $100M+ in asset transfer partnerships.
sept 2019 – aug 2020
interaction designer
luminwire
Redesigned financial UX onboarding, increasing completion rates by 38% and satisfaction by 74%.
jan 2019 – may 2020
assistant champion, Innovation and entrepreneurship programs
chang institute for entrepreneurship - beedie school of business
Supported program communications and strategic initiatives for Simon Fraser University's flagship entrepreneurship center.
may 2024 – present
product & design consultant
Freelance
Partnering with ventures to build data-driven products. Initial design for XO.MARKET and led strategic pivot for Atheel to unlock $4M+ revenue stream.
feb 2017 – may 2021
co-founder, business design
atheel technology
Co-founded GPS fleet tracking startup. Scaled operations to 14 cities and led successful acquisition in 2021.
mar 2015 – dec 2017
mar 2015 – dec 2017
tedxmisrata
Founded the first TEDx event in Misrata, Libya, earning the TEDxChange Prize from TED.
nov 2015 – present
national committee lead
united world colleges Libya (uwc)
Leading a volunteer team providing educational scholarships. Achieved 95% program success rate and served on global governance committee.
sep 2018 – jan 2019
business design (co-op)
deshpande foundation- Sandbox Startups
Developed brand guidelines and organized India's largest startup accelerator Makeathon (560+ registrations). Facilitated design thinking workshops for 210+ people.
